We share our expertise on dog nutrition

Detailed field studies of dogs spanning over a decade have proven that diet restriction can extend lifespan by up to 15% -

If you’re a dog owner, you know how important it is to give your pup the best nutrition possible. After all, rubbish in just means rubbish out, and nobody likes cleaning up doggy diahorrea! But w [...]

Just like us, dogs require different kinds of proteins, plant-based micronutrients and macronutrients to keep their gut microbiome in check. Many dog owners have experienced the unpleasant surprise of [...]

Every dog is unique and the best way to determine proper feeding guidelines for your pet is to use the feeding calculator contained in the onboarding process. This tool allows you to enter in the uniq [...]

It’s always best to take a gentle & safe approach to transitioning your dog onto a new food to avoid any “explosive” situations. Some dogs can “woof” down anything without any issues and [...]

Fat is the most efficient form of energy for a dog and has so many other benefits for your furry mate! Fats help promote a healthy skin and coat, maintain that felling of "fullness", facilitate absorp [...]

As a general guide, you are looking for consistency in both your dog's poo and their toileting habits. For example, if your dog goes from pooping once a day to 3 times a day, or the "firmness" of t [...]